I decided to do the brief to Promote 'It's Nice That' to students as I'm currently a student and am already really interested in It's Nice That. I use it on a regular basis to source inspiration so I felt that it would be appropriate for me to work with. Here's the official brief...
Background
It’s Nice That is a publishing platform founded in 2007 by a student at Brighton University. Devised to champion creativity across the art and design world, It’s Nice That places emerging practitioners and famous names side-by-side.
It is eclectic and meritocratic in its choices – showcasing exciting and original work across graphic design, illustration, art, photography and more.
It’s Nice That exists in three platforms:
• Online – The website is updated nine times a day, and attracts 300,000 unique users a month.
• Print – The biannual magazine presents in-depth interviews and features, with a circulation figure of 10,000 copies per year.
• Events – The events programme includes conferences, workshops, talks and exhibitions, attended by anywhere from 15 to 500 guests.
Creative Challenge
It’s Nice That’s audience has developed dramatically over the past few years – reaching everyone from freshers to creative directors. However, students have always been an integral part of the organisation’s DNA, and It’s Nice That now want new and exciting ways to stay engaged with their original audience.
It could be a poster campaign, a publication, an event, an app, or something so brilliant that no one has thought of it yet. How can they spread their commitment to showcasing great work in an information overloaded university world?
Considerations
• Be ambitious, but mindful that It’s Nice That is a small to medium business (SME). Make sure your response is reflective of the kind of budgets a business of this size can access.
• Consider their tone of voice. Any idea that you have should fit in seamlessly with their existing identity.
• Consider how you can connect It’s Nice That with a huge student population – both those who are aware of It’s Nice That, and those that are yet to discover it.
Target Audience
Students studying on creative courses, or those studying other course disciplines but who are also culturally engaged.
Mandatories
Whatever your idea, your response should showcase your craft – whether that’s illustration, typography, photography, animation or film-making.
Deliverables
Main deliverable: Upload a presentation film of your work (max. 2 mins) or up to eight images showing your solution.
Optional supporting material for presentation film: Up to four images; interactive work (websites, widgets, apps, HTML, etc.); physical material (prototypes, mockups, etc.); supporting information (up to 400 characters).
Optional supporting material for images:
Interactive work (websites, widgets, apps, HTML, etc.); physical material (prototypes, mockups, etc.); supporting information (up to 400 characters).
Keep any text on images to a minimum; supporting information can be entered online.
For full format specs and guidance, see ‘Formatting Your Entries’ on the next page. Work in formats other than those outlined will not be accepted.
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