OUGD503 - What Is Good? - Design Sheets (1)

Promotional Posters

Using two posters that can work both together like shown in the sketch, or also as a stand alone peice. This gan help grab attention rather than a singular poster as its something thats a little different. The bright pink colour needs to be prominent again to grab attention and crate an identity behind the festival.  

A similar concept showing this time a single colour print. Black onto pink stock. This will help reduce costs whilst still keeping the prominent pink colour and the double poster concept. 

This idea can be translated by altering the positions of the posters. The poster could be joined by the logo, which makes the whole design pop a little bit more. It stops it from being a flat poster and brings it to life a little. The logo and colour is still prominent and instantly recognisable. 

Again, keeping costs down, when keeping to an ever changing schedule this idea could be implemented. There is a black on pink stock poster printed in the background with a simple black and white print that is one size smaller that slots into the two markings in the front of the back poster. 

The inner poster can be re-printed and changed frequently as the back one remains constant. The design flows from both always, keeping them forever married. This is again a little bit different to a normal poster which is also good. A clever concept. 

Imagery can be applied to the simple 3 colour scheme in a collaged fashion. This can start to bring in familiar stills from british independent films along with quotes to help tap into the british public's attention and hearts; through classic film. 

Collages could also be used whilst incorporating the logo. This can tie it in more clearly and could be achieved by hand crafting collages on a smaller scale, then blowing them up and re-printed to get the same effect on mass production level. 

These sketches show how the logo and type could extent out of the posters like the idea previously discussed. This can also make the poster stand out and come to life, whilst still not costing much to produce. This can be achieved by simply printing on a larger piece of stock, then trimming down and cutting out. 

Flyposting / Large Scale

A (very) rough sketch shows how the type and logo could interact between posters when they are stuck up together on a large scale (flyposting). This would be a cost effective way of getting a larger scale advertisement by just layering up standard sized posters in a flyposting style. 

Another rough sketch shows hoe the patterned type could work at an extremely large scale for bigger promotion. 


There will be a large range of stationary that is used to brand the festival and also all the printed matter that is used to make it happen such as guides, schedules, maps, tickets, business cards, letterheads...

An example of how some of the stationary may look when laid out together. The pink colour will be prominent to the brand. 


This is how i'd like the tickets to take form. I want them to be connected together by the  hole punched and perforated edges, much like the traditional tickets. There will be a pink stock with the white ink over the top used throughout each ticket as the background. The 'B' logo will be joined through each ticket as shown in the rough sketch. 

Business Cards

Another example of the business card is to create different section of the type for each person in the busines' card. These will form the full logo and type when brought together. This adds personality to each card and also means they can conceptually work on their own and as a set effectively. 

A more simple approach sees the logo centrally. letting the simple shapes and fluorescent colour do the talking. 

Poster Tubes

The poster tube can use the same logo and placement of type as other pieces of stationary. These rough sketches show how the type can work across the cylindrical shape of the tube. 

Another concept is to blow the logo up huge and apply this to the tube roughly, using the large section of the square to then apply the printed text that would need to be included on there. 

Schedule Book & Cover

These sketches show the concept I had of making the book and cover interact with each other just like the poster could. The cover could wrap the book in a folding mechanism and also could be scrunched up. When unfolded, the design on the front of the book could match up with that on the inside of the cover. 

ID Tags

Ideas for the ID tags which will fit with the theme of the brand and also be attached to a bright pink lanyard. 

Award Ceremony

For the second part of the festival, there is an award ceremony, which I also intend to brand in the same identity. One of the aspects is the red carpet, or in this case, PINK carpet. The wall behind could be black on pink or pink on white patterned and the guests could hold a thick black square that has been laser cut from perpex. They could use this to frame themselves which would tie in the whole brand and logo with physical activities that are happening on the night. 


The award would be made in the same way and will be a large version of the logo. This will be a black square which will be laser cut from black perspex again. To get the 'B' to float in the middle of the square, it will be suspended by a metal pole which will be attached at the top and bottom of the square. The 'B' will also be able to spin around on the spot, adding an element of interaction with the award. 

You can see from this rough sketch how the square will sit on the plaque that is underneath it. The pole will extend to the 3 dimensional cuboid that it will sit on. This is where a metal plaque will be glued onto with the name of the award title and winner. 

This sketch shows from a different angle how the chrome metal tube will be inserted through the perspex letterform. Holes will be drilled through for this to work. 


a quick idea of how the design can be applied across other products. In this case, Popcorn. 

OUGD501 - COP Publication - Initial Designs & Concept


My concept is to use my essay as a basis for further investigation. The essay question that I explored was; "Describe how Social Media could be seen as the ultimate panopticon of the 21st century". Using this a starting point, my research led me onto looking at the effects of Social Media on the physical and phycological health and how this has risen over the last few years, with more and more people becoming 'addicted' to the website.

Target Audience 

Originally, my target audience was going to be teenagers right up to early 20's which is the most common section of ages which us social media website such as Facebook. However, after speaking in the crit, it was suggested that If i looked at this from a different angle of the 'older' generation who have recently become addicted, it might make for a more interesting publication.

The title of the publication might be 'Are you addicted to Social Media?'. This is simple and to the point, but with a title like this, It seems that it would appeal to people who believe they might have a slight problem, and are intrigued to find out more.


As for the content inside the book, It will be split roughly into three sections. The first will be entitles "The Rise of Social Media" and this will for a background for the next two sections to build from. Using various different stocks and paper sizes and formats, there will be mainly info graphics, imagery and text which will give facts, figures, statistics and opinions as well as case studies about how Facebook has slowly taken over the world.

The second section will look into the physcology behind Facebook and this will be fairly text heavy, with illustrations and imagery to accompany this throughout. The final section will
uncover FAD, which means 'Facebook Addiction Disorder'. and this will also look at facts, figures and case studies looking at how people are addicted.


Format / Design Style

You can see a clearer idea of how the publication will look. I want it to appear like a folder that could be a case study like something you would find a detective using. This will include different stocks and sizes of paper which will be organised to create this mis-matched file of material. 

The design style will be heavily influenced by the aesthetics of Facebook in particular. This will take a red, white and blue colour scheme and a lot of elements will take the shape of interfaces, menus and iconography used throughout the social media website. 

You can see how the different stock choices and formats will work. The book will be bound with a metal clip to keep all the separate pages together. The light blue page will be printed on tissue paper. Other pages will appear to look like a printed page of the Facebook page. 

Crit Feedback 

After presenting the idea and initial designs to my fellow peers and tutor I got a few comments from either side which helped tell me I was on the right track but also gave me a few pieces of constructive criticism which will help me make further decisions.

The aesthetic style was greatly appreciated and got a lot of positive feedback which was good to hear. The format also seemed to create a lot of interest. These are things This is two aspect which i won't change too much .

The main piece of criticism was the target audience and how it might work better if it was aimed at an older generation who are fairly new to the world of face book, but are making all the same mistakes that the younger generation made originally.

OUGD505 - What Is Good? - Concept Crit

Today we had our first concept crit for the What Is Good Brief. There was a main concept which I had been developing slightly over the easter break, but we was asked to come up with two other concepts so that each one could be critiqued which will give me a better knowledge of which I could take further into design...


Concept One

"We are... We do..."

The first, and main, concept is to make the British Public proud to be British and to do this through the use of Independant Film. As one of the most famous British Films created is ‘This Is England’, I thought it would be fitting to use ‘This Is’ or ‘We Are’ in front of words, phrases and common things that make Britain, Britain.

An example would be, We are Cups of Tea, We are Fish, We are Chips, We are Bad Weather, We are Mary Fucking Poppins, We are British, We are Independent, We are the British Independent Film Festival.

This Idea is running of the back of the success of the Olympics and I felt that by making people proud to be British, then linking this to Independent Film, would be a good way to get people intrigued and involved.

Concept Two

Projection & Anamorphic Type

The second concept, or part of the branding is hopefully for the logo of the “B” along with the colour scheme to become a brand in it’s own right. This can be used throughout the branding material and festival, particularly through projection and anamorphic type.

The concept is to use Projection and Anamorphic Type to directly relate the brand to the physical ativity of watching a film at a cinema. This brings back these real qualities of film and can be used through promotion and throughout the festival to realise this.

Concept Three

British Film Collage & Quotes

The final concept is to apply different classic British Films and quotes to grab the British public’s attention. This can be simply achieved through the use of different quotes, or by using film stills to re-create the film but in a new setting, which would also include the logo, colour scheme and branding


There was a clear concept which my peers felt was the strongest and this was the first one. I was glad about this because, although it was a fairly simple concept, I felt that it was the strongest and that it is something that could actually be big enough to work in the British Public environment.

People seemed to like the idea of using tongue in cheek humour and using quotes and items that are classically british such as the Cup of Tea, to make people proud of this, therefore raising awareness of the brand through this. It is events like the queens jubilee and the olympics that bring a nation together and this is a small way of trying to re-crete this atmosphere, with a low-budget.

The other two concepts are not really strong on their own, but most people agreed that I could take elements from each idea and add this onto the main concept to bring other elements to the table, and I think this is what I will do. I wanted the colour and logo to be prominent so I feel that this will have a big role to play along with the text used. 

OUGD505 - Responsive - Project Report & Evaluation

Project Report


1. What skills have you developed through this module and how effectively do you think you have applied them?

I think the biggest skill set I have developed throughout the module is working professionally and learning to communicate effectively, whether that be with a client or another creative collaboratively. As the briefs have all been for real life clients or competitions, I think it's important to gain the knowledge and experience of working to specific guidelines or working closely with the client to help make sure you meet their desired needs. I have had professional meetings with clients and my creative partner, as well as many emails and phone calls to make sure we are all on the same wavelength. 

I have had important experience within the Industry, whether that be working with different clientele or through the various placements and Internships i have undergone. This has helped developed not only software skills but also how you are expected to work within a close knit design team. Communication and Idea generation is key. 

For a lot of the briefs with clients I have helped develop skills in product, packaging and how to create 

2. What approaches to methods of design production have you developed and how have they informed your design development process?

I have had the opportunity to work with much greater concepts, materials, processes and formats than any other brief I have previously created. When working with industry set guidelines, especially for the competition briefs, It allows you to be a bit more experimental with the design output. I have picked up skills in areas I probably wouldn't have expected to, such as learning how to create a wooden mold to then go on and vacuum form plastic and also working with different final products such as glass wear and wood. When working on grander scale products, you can start to think more creatively about the final product and how your development and experimentation can aid this to see what is possible to create and what isn't. 

3. What strengths can you identify in your work and how have/will you capitalise on these?

I feel that there are definite strengths within Branding coming to light this year. I feel confident when working with clients on their brand in order to give them something unique that will basically help them or their business succeed in their chosen area. I enjoy bringing a brand to life within different areas and across different platforms, both print and web. I think this is one area which I will pursue over the rest of this year and into the third year and hopefully work with bigger clients and with design agencies to help gain extra knowledge in this area. 

I also feel that I'm starting to think about concept much more towards the end of this year. I'm not just designing what already exists, particularly with the collaborative brief. We was able to come together come up with a stronger concept that is unique and create something that stands out and will leave a lasting impression. I will try to capitalise on this by thinking about the brand strategy and concept a lot more before diving into designing. It is definitely, without a doubt, the most important thing to consider. 

4. What weaknesses can you identify in your work and how will you address these in the future?

Although I have vastly experimented with different processes throughout this brief, I feel there is always new stuff to learn to push your skills to the limit whilst the facilities are here. This can be processes in print but also web. I've come to realise that Web is a massive area of design that is taking over Print slowly wether we like it or not. I feel that although i've gained the basic coding skills with HTML and CSS through the workshops, I would like to try and push this further within the next briefs I encounter where possible. I have recently had to turn down more that a couple of clients due to not being able to

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

Time Management - I will make a clear diary to control which brief needs to be focussed on and at what specific times. I think my time management skills have come on greatly since when we first started the course, but it gets difficult when balanced more than 5 or 6 briefs at one time. This is where a detailed plan has to be put into place when working. 

Photographing Products - I feel this is something else which I have really developed since firs starting the course. I'm stepping away from the classic 'hands holding up a poster' presentation. I think whatever brief I'm working on in the future, It's very important to get the setting of the products and the layout perfect and relevant to make the design shine. I'd even say it's just as important, if not more important, as the design and concept being good. 

Developing a Concept - This is another thing that is starting to progress more, particularly in the latter collaborative brief, but it still needs to be applied to every brief more consistantly. I really wasn't happy with my concept in the end for the Bacardi Brief. I felt that, although it was executed well and got good feedback,  it came across quite generic. I feel that with the briefs following this and the ones in the future, I will put much more effort into the original concept, before delving into design. 

Stock Consideration - I feel that when working particularly with Brands that rely on an identity making them stand out and look good, The actual stock and presentation is just as important as a logo or identity, and can even be an overarching element of the brand itself. This is something I need to consider when applying to a brief. The stock needs to be relevant to the concept and can be used to help the brand stand out or maybe give an idea about the company and ethos.

Picking Briefs Carefully - this is something that I need to more into the end of this year and throughout the third year. I need to be selective with what Briefs i will do and what i'll leave. This way, my portfolio will be handpicked and carefully crafted to get all the attributes across which is vitally important when leaving the course. I feel that I have wasted my time on some briefs this year that I wouldn't want to put in my portfolio. 

6. How would you grade yourself in the following areas;-

(5 = excellent, 4=very good, 3 = good, 2 = average, 1 = poor)

Attendance = 5
Punctuality = 5
Motivation = 5
Commitment = 5
Quantity of Work Produced = 4
Quality of work produced = 4
Contribution to the group = 4

OUGD503 - Main Brief Final Boards - Bacardi & L'Artisan Parfumer


YCN 2013, Individual Brief

L'Artisan Parfumer 

D&AD 2013, Collaborative Brief

OUGD503 - Responsive - Final Boards for Separate Briefs

These are the selected final presentation boards for each of the briefs that I have encountered across the Responsive Module.


Freelance Work. Branding and Identity for a Data Protection Company, Verify. They came to me looking for a logo and identity that could be applied across a range of print and web based deliverables. They wanted the logo to reflect the name, with the 'V' appearing as a tick. I generated a logo and colour scheme along with a corperate typeface which was then applied to stationary including business cards, a letterhead, compliment slips, envelopes and also a website.

Secret 7"

Secret 7" is a yearly competition that encourages designers from around the world to create bespoke limited edition artwork for the covers of 7" LP's. This is curated by Talent house and brings in music artists on board including the likes of Public Enemy, Elton John and Noah and the Whale. The Vinyls are displayed on exhibition in London every year and auctioned in aid of the Teenage Cancer Trust.

I was lucky enough to be involved with this project both in 2012 and 2013 and have my vinyl auctioned for charity.

Eleanor Finch Mobile Photography

Freelance Work. Branding and Identity for a mobile photographer, Eleanor Finch. She came to me looking for a brand that was true to what she did and also subtly reflected her morales as a female photographer on the move. She wanted a brand and identity that was applied across a range of web and print based deliverables including a business card, letterhead, promotional leaflet, compliment slip and a website that can function across platforms.

It's Nice That

The It's Nice That Brief for YCN this year was to help re-connect the company with their original audience of students. I figured that a fitting way to do this would be through new technology and a Smart Phone Application that would have an intriguing, interesting layout, be interactive and above all contain all the goodness of 'It's Nice That'.


This was a competition brief that was set in collaboration between Leeds Collage of Art, Creative Networks and Leeds Brewery, creators of Hellfire Pale Ale.  They wanted to re-design the labels that would be suitable for use at exhibition and events that are set up by Creative Networks. The labels had to be aimed at Creative Like-minded people like ourselves.

Feel Good Drinks Company 

This was for the Feel Good Drinks Company brief which was set by YCN this year. The brief was to re-design the brand and labels for the company to help reach the audience of young proffesionals who don't mind spending a little bit more on a natural fruit juice drink in a more clean cut way, whilst also still keeping a 'fun' element within the brand.

Fabric S/S - Republic Fashion

This was various different graphics that was created for the UK's leading fashion retailers, Republic. This was created whilst undergoing my ongoing Internship with the design team and selected pieces was used within the company. Most of the work has been created for their in-house street-wear brand, Fabric and mainly their Spring/Summer collection. Fabric is a brand that is aimed at young teenage males and includes radical illustrations, bold colours, snap backs and patterns.

Quick Turn-around Briefs

These are a few of the quicker turnaround briefs that I took part in throughout the Responsive module. A T-shirt competition, various exhibitions and work for a New Orleans based Jazz Festival.

Responsive - Hellfire - Final Product

I decided to make up the bottle for the Hellfire Brief to give a clearer representation of how it might look in a working environment. I used a heavy duty stock which also had a gloss for the label which gave it a realistic look for the bar / exhibition environment. I used the same shapes for the front and back labels, printed these off and applied glue to the bottles. I also applied another longer peice around the top of the bottle for the neck label...

I included the wooden background and metal tin to help give the product some context to sit in. It also reaches out to the selected audience. I applied the logo to the metal bucket to make the concept and product range stronger. 

Responsive - Self Branding - Printed Stationary

I tested some of my designs on busineess card

Responsive - Self Branding - Online Presence

I started to apply the brand across my online identity to see how it would work and function, successful or unsuccessful...






Responsive - Self Branding - Website

I decided to mock up a website by applying my new branding. I will hopefully get chance to build this website, but the style is something I have never created before. I need to find javascript that will allow me to slideshow fullscreen images as well as scroll through each project.


The homepage will follow the logo that is used throughout my branding. There will be the square logo over the image i have decided to use alongside the brand, which is one of my dad. The square covers the face adding a element of mystery behind the person in the image. 

As you can see from this close up, the three pieces of text will remain at the bottom of the webpage consistently throughout the website. The first stating 'Sam Lane Graphic Design', and the next two being my email and phone number. The email will pop up with a separate box to drop me an email when clicked. 

As you can see from this transition slide here, as you scroll down through the website, projects appear one by one. A full screen image brings the impact of each project and the black and white keeps the theme running consistently, relating to the whole yellow. black and white branding. 


Here you can see an example of a project when the webpage has been scrolled down from the homepage. This can be controlled by simply moving the mouse wheel / trackpad down or if you use the arrow keys, it will jump quicker through each project. 

As you can see now from the images above, we have arrow keys in the centre of the page on the left and right of the image. These are what control the images that belong to the project. These can be controlled by simply clicking on these icons, or again using the arrow keys for a quicker response.

Heres a close up screenshot of the arrow icons. These are clean rounded lines which relate to the brand and typeface used throughout. The yellow also stands out well enough on both a white and black background which will be the photographs of the projects. 


Looking at a close up of the same page on the Bacardi project, you can see the link at the top of the page. This will stay there consistently throughout all the projects and is a quick link to more information about me as a designer. When this is clicked, it will bring a large yellow section that drops over the project image. This will remain here and can be minimised by clicking the 'hide me' link at the bottom.

Here you can see how this will look. This opens on the 'about me' section which has a simple paragraph explaining who I am and what I do...

"Sam Lane is a Graphic Designer and all round creative thinker, with a strong focus on branding and editorial design.  He works in both commercial and non-commerical realms of design,and is always open to collaberate, so get in touch for enquiries. Each client and project requires a different approach and process.  Sam realises this by offering the diverse skill set and creative network required to deliver intelligent and dynamic outcomes."

This close up shows the type in more detail. There are 5 links at the top of this section with information about myself. These are the About section, Services I have to offer, my CV, Contact details and a link to sign up to my monthly newsletter. 

Information Pages

 The separate pages in the information box are shown here in order ; Services, CV, Contact & Newsletter

Services I offer including a focus on Branding, Identity and Publication.

CV. This includes Education, Experience, Exhibitions and Selected Clients. 

Contact. A Link out to my email and my phone number accompanied by more links out to other places on the internet you can find me. 

A simple text box to type in your email address to sign up to the monthly newsletter. This updates people on projects I have been working on as well as part of my lifestyle. 

Other Projects / Website Movement

Examples of the movement of the website and how some of my other projects might be displayed across the scrolling website...

Bottom Page

When the projects come to and end, The last image will move into a bright yellow screen of the brand. This will leave the user with a bold statement to finish on. This will be accompanied by the 'lane' logo in the centre of the page. The type at the top and bottom of the page will now turn black to contrast with the yellow.

Moving Gif 

You can see by this moving gif how the website will function, using the scrolling down technique to move through projects, the arrow keys to flip through images in each project and the link at the top to bring down the yellow box of information about me and the projects...

Sam Website

Copyright 2010. All rights reserved.

RSS Feed. This blog is proudly powered by Blogger and uses Modern Clix, a theme by Rodrigo Galindez. Modern Clix blogger template by Introblogger.