I was working with a strict brief that included various phrases to play around with some hand-drawn illustrative type. As they very much wanted to keep the hand-drawn look, I sketch out the majority of the designs, before scanning them in and working back into them digitally.
As for colour schemes, the street brand is bold and fierce, so the brighter the better, lots of neons, cyan magenta as well as the street style gold on black. Here are some screenshots of the designs, and a proposal underneath, via issuu.
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