Questions I asked my Critiques
- Does the logo work as branding? Does it work in context?
- Does the colour scheme and gradients work? Or is this too much?
- Is the typeface readable and legible?
- How could I move the design and products forward?
- What would you have done differently?
- Does the use of photographic imagery of the players work? Or is this unnecessary?
- Does the format of the flyer/timetable work or is is confusing or unnecessary?
Strengths
- Good Quality Design, almost feels like a collectable range of products
- Photographs used are relevant and make the products feel more real
- Flyer is innovative, unique and a very strong format. This works well
- Eyes are drawn to important information and there is a very good weighting to your design.
- There is a really strong sense of a range of product, working together.
- Different colours for each ticket works really well. signifier for different entrances and days.
- Font choice works really well within the astheitc. It is clear and legible.
- Image works really well with the type and US/O logo
- Images behind logo create a context for the US/O and is easy to figure out what this means.
- Images of older tennis players as well as current players make help appeal to a wider audience and show to tournaments history
Areas For Improvement
- Logo works really well but the stroke 'bar' in the middle is thicker than the type making it look slightly imbalanced.
- Images of players cutout is slightly visible when used on the tickets with the players with the long hair.
Considerations
- Might also work well on glossy stock
- Poster/Ticket design could work well as a billboard on a larger scale
- Underscores work really well on design but a little confusing on the timetable. Put some type under headers. Could possibly fade out the underscores to emphasise the type for better readability
- Would the logo work without images or taken out of context?
- The brown/yellow gradient strikes us as the odd one out of the group. Perhaps this is because the colours are not used on the other products.
- Product quality could be improved with better stock
My Comments
I can't complain with the comments I received. On the whole they was really encouraging and I'm glad that my peers are enjoying my work. The constructive criticism will help me when making design decisions in the future. The main considerations was the stock choice and small alterations within the type used for body copy which could possibly help readability. On the subject of the logo, I did realise that the middle bar was thicker and tried it at the same stroke thickness as the type but this also looked wrong. Both versions look a little imbalanced so its a matter of give and take to reach the best result. As for the cutout of the players, this is something I will have to be careful with in future. It's really hard to cut out hair so i'm going to try and avoid this wherever I can! All other comments with I'm pleased and I can now see where i went right and wrong in order to push my designs further.
General Comments (most brought up with everyone)
- Good Clarity
- Effective Type
- Relevant Colour/Imagery
- Originality of Format
- Originality of Design
- Relevant Text
- Range. Does it work?
- Correct Spelling Grammar
- Composition
Top ten most interesting things about my chosen subject
- On a personal note, I believe that Tennis is one of the most interesting sports because its the modern continuation of the ancient man vs man sword fight, but with peaceful weapons. Two men or women sort it out on the court until there is a winner. In every single match, players have to fully expose themselves and prove whether they are in good shape or not, and whether they are in a position to also defeat their opponent mentally, if the match is very close.
- From my questionnaire, I found that the most popular tennis player with the public was Roger Federer, closely followed by Rafael Nadal, then Bjorn Borg.
- The game was first created by European Monks to be played as entertainment and religious ceremonies.
- To begin with, the ball was originally struck with the hand and the word 'Raquet' comes from the Arabic word meaning 'Palm of Hand'.
- The French players would begin the game by shouting the word 'Tenez!' meaning 'Play!'. This was where the name for the game 'Tennis' originated from.
- Wimbledon is the only major tennis championship that is still played on grass. For me, Wimbledon is the greatest championship because of its atmosphere, fascination and its rich tradition, being the oldest and most prestigious Grand Slam tournament.
- Again, for me personally, the head to head rivalries of Tennis are what makes it the greatest sport in the world. There is so much history and i'm lucky enough to be in the era of the greatest rivalry ever, Federer and Nadal. There has never been more talent, passion and magic then what has come from these two players in any sport.
- Apparently Henry the 8th was a big fan of the early version of the game which is still played by some people and is called 'Real Tennis'.
- Federer is the highest-paid tennis player in the world with earnings of $54.3 million between July 2011 and July 2012. Federer earned $9.3 million in prize money and an estimated $45 million from sponsors, exhibitions and appearance fees over the past 12-months. His ace sponsor roster includes Gillette, Mercedes-Benz, Rolex and more. Federer’s biggest deal is with Nike, which pays him more than $10 million annually.
- Finally, Tennis Fashion is something that interests me immensely. With brands such as Sergio Tacchini, Adidas, Fred Perry and Fila thriving in 80's tennis casuals.
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