~ We all agreed on keeping our concept simple. Its a wallet made for a juice carton. We would use this brief to help people to recycle by bringing in juice cartons and also to get people to try something new by purchasing the wallets or having at go at making their own. We also though it would be a great challenge for us to brand something as ridiculous as 'JuicePurse' sounds.
~ Firstly, create posters to put around college asking people to donate any unwanted juice cartons. We will need to make a box for these to go into, outside the graphics studio, and direct people where it will be on the posters. This will get people to recycle who normally wouldn't, which is for a good cause and also help us create the wallets.
~ Next, Set up a stall in the mosaic bar in college and sell the wallets them for £2. We decided that £2 would be enough to make people want to buy them. We will be including some sort of fastening on the wallet like a button or velcro so this will help us sell them too.
~ Alongside this, we will brand out products 'JuicePurse' and create all of our original ideas alongside this. This will include:-
- The Posters and Donation Box.
- The wallets Themselves, with Branding (Stickers)
- A Website to show what we are about, what we are doing and also trying to sell the products.
- Possibly a catalogue of wallets to send out to craft fairs and other events (not 100% on this yet)
- Possibly instruction booklets on how to make your own JuicePurse. We could make a set of four booklets for the different kinds of juice purses and in this we could also add. If you can't be bothered go over to our website to purchase one now!
As of next week, we will be sorting out designated jobs in our group, which gives us a week to design all of our things. I have already been working on branding, website design and the posters so this shouldn't be a problem for us time-wise once we are all perfectly sure what thing we are doing.
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