COMMUNICATION IS A VIRUS
(How does it spread?)
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| BRIEF |
You have been given an idea, concept, message or task. You are required to produce a graphic response that engages with a specific audience. Your response should consider the context and environment in which you aim for it to be delivered. You will need to identify this as part of your initial concept proposal.
You should aim to identify, analyse and use existing means of distributions in order to select an appropriate method of communication.
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| Background / Considerations |
What do you want to say? How do you intend to say it? What language would be appropriate?
Will the content be communicated primarily through type or image? If it is both what is the relationship between the two?
What are you aiming to achieve? Are you directing your audience to a website, encouraging them to attend an event? Will it be interactive or encouraging them to change their lifestyle?
The tone of voice of voice should be appropriate to your content, the audience to which your work will be delivered and the context in which it will be viewed or delivered.
A limited colour pallet, two colours plus stock, will allow for reproduction of your designs across a range of media.
You should resolve this problem by the deadline stated below. However, if you have plans to extend the scope and ambition of your response beyond this deadline you should include these proposals in your presentation.
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OUR RATIONAL...
We chose to go with the phrase 'Try Something New' and we wanted to come up with the branding for recycled wallets made from empty juice cartons.
We was torn between two routes to go down. The first would be to create the nets and instructions for people to make their own, just to encourage recycling and how fun it can be. The other direction was to make the wallets ourselves and come up with a corporate identity for them. Branding them, making the logo, making a catalogue of products and adding logo's to the products.
The items would obviously be sold for very cheap, maybe a pound each, because the whole idea is to recycle into something new. If we was to go down this route, we discussed that our final outcomes would most likely to be...
- The wallets themselves, created by us. Maybe 10 or 15 different designs.
- The branding for the wallets. Logo design etc.
- A Website for the products (maybe A Twitter, Big Cartel and Facebook page too)
- A Catalogue for the products, so people can buy.
As we know, the concept is a little bit ridiculous, but we think that thats what makes it. At the end of the day, it's just a little bit of fun. Encouraging people to try something different, recycle materials and also set a little wallet shop up at the same time. We thought this would be a great challenge for us because it's something totally new and what none of us have done before and its pushing outside of jsut graphic design which we like to do, experiment every now and then.
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