We had around 2 hours to put together a short publication that highlighted the basics of what we know about typography. Something that could be a quick access guide for 'dummies'. I chose to keep mine really simple, first, explaining the very basics such as typefaces, serif, san serif, pt. size, kerning, leading and tracking. I then went on to give a brief diagram of the anatomy of typography using a serif and sans serif typeface.
I chose to use helvetica for my titles and body copy. The reason for this is that it would connect with a wider audience as it is such a familiar typeface. It is also sleek, contemporary and very much relates to type and grid, especially with it's heritage of the 'swiss design' movement. I also used a secondary typeface in 'Times New Roman' just because this is another well known typeface and helped me get my point across about serifs.
I enjoyed this exercise because there was a lot of pressure to create something in the limited time. I wanted it to look perfect which was difficult because of such a quick turnaround, but I think I coped ok with it. The publication hasn't come out perfectly, and there are a few mistakes then I didn't have chance to proof. However, overall, I think it's an okay outcome considering. I managed to consider layout, type and grid and format before printing the final product.
Here is the publication shown digitally via issuu :-
Here are some photographs of the publication. I designed in black and white due to printing cost but also because I felt it worked well to explain the basics of typography. via scribd :-
Phil's Presentation & Task
In Phil's Presentation, we talked about the Fibonacci Sequence and how that can be applied in graphic design by using the Golden Section. We was then asked to research further into both of these topics in preperation for next week.
We was also asked to undergo a small task based around the golden section and paper sizing using proportions. We have to take a chosen size, starting small at first, around 1cm then make a custom paper size by applying the golden section technique to it...
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