A few different experimentations with placement of type. I thought that the four letter word fits well with the four different fragrences. There is a lot of symmetry in the word 'mood'. The two middle letter 'o's' are a good start to play around with. I started to create an imbalance in the letters which represents the imbalance of chemicals in certain hormones, relating to the perfume.
Here is some mark making, trying to create a gradient. Again trying to represent the molecular structure in a different format. slightly more conceptual.
Applying the circles to really rough sketches of packaging and bottles. Just a start, but giving and instant feel of how the brand could unfold.
This was mainly to see how the word 'Pheremone' looks when written. This is creating juxtaposition of natural scents and chemical structure with the medicinal theme and perfume product. Very Neat and clean cut design could be the right direction to go for us.
Experimenting with the infinity logo as the middle letters of the word. Not sure how much this relates to the them, but a possibility, quite a cool concept.
Looking more into molecular and chemical structure and trying to combine the word with the shapes in such a way to create a brand and identity, or instantly recognisable logo. Some work better than others, particularly the circular arrangements...
Experimenting with the arrangement of the circles. Colour could be added to distinguish different structures as well as the size and placement.
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