Today, we received our order through the post and are really happy with the products and materials we have got. This gives us a great starting point now to crack on with the brand, identity and packaging to fit these around:-
50 ml Amber Glass Bottles w/ Droppers
These will be used for our 50ml Perfume bottles. They are normally used for medical liquids which is why it will be quite a unique concept to bring to the perfume world. This is good because it's what the company are looking for and will catch peoples attention amongst all the other standard bottles. It also relates to our medical/chemical concept, which is why we went for them in the end.
We chose amber coloured, again for the 'medical look' with black droppers, so we can have the option to add black, white or coloured labels without them looking out of place. We thought that the perfume could be applied using the dropper to the wrists then applied to the neck, in a more traditional fashion than spray.
1ml Clear Plastic Syringes
We decided also to purchase some 1ml long and thin clear plastic syringes. To go with our advertising campaign and in-store POS displays, we though that these syringes could be given out with a tester of the perfume as part of the promotion of the new product. They could also be sent out, in these plastic packages in a mail-shot, or even inside a magazine, with a full page advertisement.
I really like the design on the back of these packages. If we could emulate this design, but link it to our concept and the actual perfume scents then this would be fantastic. It would get our medical theme across and be an ultimate unique new scent experience for the customer. Really looking forward to experimenting with some designs around this style.
White Sterilised Surgery Gloves
We thought to emphasise this whole idea 'medical' concept we would go all out and photograph the product in a medical environment. This would be possibly on a chrome tray, with various medical tools around it, syringes with somebody holding the perfume with these white gloves.
This would create a bigger identity then just design, could bring a shock factor, and would help boost attention surrounding the product.
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