For example, the vinyl could be used as a decal on a plate, bowl or glass and could also be applied to wood, such as the clipboards to give a gloss effect and different textures. I could also apply it to paper stock such as the menu front cover and this could act as sort of a spot colour giving a glossy textured finish that adds quality through the use of sense, look and touch. It can also be used in a window as a window sticker that could be found in the premises...
To cut the logo out using the vinyl cutter and chose this vibrant bright red colour which would match the colour scheme of my brand perfectly...
To prepare the stickers, I had to first remove all the excess vinyl leaving only the logos. Then I had to press the backing on top of the vinyl and peel it away so it left a protective film over the sticky side...
One I had applied this, I then could cut out each sticker and peel it away from the backing whenever i wanted to apply it...
From here, I decided to try the vinyl first on the off-white stock that is used throughout the branding. I had to press and rub the vinyl down for a while until I felt that it had stuck before peeling it away to reveal the glossy perfect vinyl...
Ta Da!
I then went on to apply the vinyls to my different products starting with the menu cover...
Menu
I applied the sticker just off centre so that the logo would fold around onto the back of the menu. This was a decision I made late on to change the direction from central but I feel that it could work across a number of products consistently...
You can see here how the light reflects of the gloss and adds an extra touch of quality to the product. I'm fairly impressed with these results!
Front
Back
I decided to apply the same concept to some crockery. I used a bright white plate a bowl as an example as these was my initial plans for the restaurant...
I think by actually making it and photographing it, it gives a much clearer representation that just mocking it up digitally and really helps get across a feel for the brand and how it can be applied across a larger product range beyond stationary...
Clipboard
I went onto apply the sticker onto wood, in this case the wooden clipboard that is used to hold the reciept. I felt that by mixing the two very different type of textures, it would have some interesting results...
I decided to apply the sticker centrally just because this seemed to work better with the branding. I didn't want to disturb the symmetrical aesthetic of the receipt in it's holder, so the sticker could either be on the back of the wood which could be seen as it's transported or held up to take an order. It could also be used on the front of the wood, with the receipt placed over the top. The logo could be reviled when the receipt is lifter by the customer.
Chair
I applied the vinyl to the centre of the chair back, like my original plans. This give's a better idea of how it would look in context.
Window & Wall Decals
I thought that it might be a good idea to photograph the vinyl on windows, walls and other surfaces, again just to re-inforce the brand and to give a clearer sense of how it may look in context. This could probably be further worked on by trying to photograph the sticker in the window of an actual restaraunt. This way,
Opaque Window
Transparent Window
Brick Wall
White Wall
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