As for the logo, It needed to work on its own as well as with a whole manner of different material that would be related to the festivals branding, identity and promotion. It also needed to be able to work at a whole different range of sizes from postage stamp size to billboard big.
Here are some initial stages of the logo's development. I wanted to use the fact that it's British as a highlighting factor so the letter 'B' was obviously important. I also wanted to use the full name as well as a smaller, more refined logo variation. I was looking to use a sans serif typeface which was decided in my research period;
As you can see from the development, I tired to play around with the name slightly to see which looked better visually. I decided to go with the full name of the festival ' The British Independent Film Festival ' and alos the idea of having the B in the square was heavily influenced by the confinements of the big screen, moving picture and the film rating system and visual look.
Final 2 Logo's
The full type version of the logo will look like this and will not change in any way. There are three lines of text of similar width, left aligned comfortable kerning and leading on the letters and well as line spacing.
The main logo will look like this. It's using the same typeface as before in Avenire LT Std and will sit inside a complete swuare box. The weight of the line of the box will be slightly thinner of that of the letter to emphasises the boldness of the 'B'.
I tested the logo to work at various different sizes. On the image above, the logo has been shrunk right down to just 5 x 5 mm whilst getting bigger and bigger each time.
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