So we decided to call our agency 'ASSSK'. After a lot of deliberation, we decided to stick with the initials of our names which is;
Abbas, Sam, Sam, Seb - ASSS
We then linked this to the word 'ASSSK' as we felt that this would be a perfect approachable name for people to come and simply 'ASSSK' us what they want.
We wanted to seem professional, edgy, contemporary but above all this, friendly and approachable which is why we feel the name is perfect for us.
For the logo, we had the idea of creating an ambigram which again took us a while to get down some solid ideas for this so that it could actually function and work as a logo. We got together as a group to decided the overall aesthetic of the logo and then Seb wen't away to create the digital version, which works really well and will help give our brand a real identity visually.
____E-Flyer
We discussed as a group of 4 which direction we wanted to take our E-flyer. We all thought that creating an animated flyer would create instant visual impact and this could be used across a number of different platforms. For example, for web, we could use the e-flyer to be placed on blogs and through emails to help raise awareness of our presence.
For the E-flyer itself, we wanted all the elements to be pretty simple and corporate as we are specialising in branding and our target audience is mainly businesses.
I came up with some initial layout ideas for the flyer. We will also be including the logo within this design once Seb has finished completing it and will generate a digital 'moving poster' to help us network.
____Online Presence
We needed to give ourselves some sort of online presence so we decided to buy a domain name which would also give us an email we can professionally work with. It also gives us the option to host our own website when we get a portfolio and a website put together.
Our web domain is www.asssk.us and our email is info@asssk.us.
I also set up our behance and twitter account to get our name out there. We can add work to these as we go along and help create a following...
____E-book
I created this issuu e-book with our brand, what we are about and our contact info on so that we can try and use it as a way of getting out name out there. Abbas will be creating the animated E-Flyer version of this which we can pin on noticeboards and send in emails...
____E-Flyer
From this, we all sat down and brainstormed ideas for the E-Flyer. We wanted it to be animated because we felt this was the best way to catch peoples attention. Originally, we liked the idea of printing off a poster and making it fold out to reveal our business but we then felt that if we could approach it in the right way, a digital version of this would work well.
We all knew how we wanted it to look and Abbas created this which is perfectly what we had envisioned in or head. The poster folds out to reveal our logo, which is an ambigram and can be readable both ways, hence why it is spinning. Then it folds back in and out to reveal who we are and what we do.
We wanted it to be simple, concise and straight to the point and I feel we have achieved this well...
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