What Is A Line? // Problem Analysis - Rationale

Hats - Graph Paper - Publication

Brief: (What is the problem you intend to solve?)

Make a selection of zines about hats that contain collages mixed with graph paper. this will combine all elements of the like, the line and the final product being a publication.

Who Needs To Know? (Who is your audience?)

The zines will be light hearted at aimed at mainly students and creatives from all backgrounds. They would be something that you could possibly pick up at bars and gig venues. Something that you would also find in vice or don't panic as a little supplement.

What Do They Need To/ Know? (Be Clear and specific)

Hats are both practical and cool. They are a big influence of western fashion.


What Will They Respond To? (How will they connect/understand the outcome?)

They will connect with the piece hopefully in a light hearted manner. Hopefully it will make them laugh and could even be used even as a subtle supplement to promote a hat shop. New Era or a similar brand could sponsor the zines possibly?


What Research Is Required? ( What do you need to know in order to complete this brief to its fullest potential)

~ Research different types of hats and backgrounds behind the hats.
~ What hats are most important in british fashion.
~ Zines/Layout
~ Vice and Don't panic supplements - Quirky ideas and how they are executed.