Initial line drawing i made from my drawings. I flipped the 'J' to get the symetrical 'P'.
I then filled the logo in and joined the letters in middle so it flows as one sleek piece. it looks okay but a little flat and at the moment like it could be a logo for anything at all. I like the addition of the arrowheads though, showing the recycled element, but it may need to be married with a green colour. It's a bit of a cliche but it would work.
I added the gradient to the bottom of the curve to add a little bit of 3D definition...
Did the same to the top part...
Added even more to the arrowheads to get a more 'corporate' style final logo which works pretty well. I then experimented with some different shades of greens and turquoises below to see what works best...
I quite like the green logo's but still not sure which one is working out the best...
tested a few placement of type underneath the logo, to give the consumer a reassurance of what the product is. a simple website name - juicepurse.com. The logo would be part of our wallets stuck on the inside. possibly on the front of the wallets and in all the branding that surround the website, Facebook page and twitter...
mock up with an image.
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