100 Things // Categorise & Collect // Post-Crit Evaluation

The final progress crit that we received before the final crit on monday involved us leaving our work to be looked at by our tutors, Amber and Jo. They then gave general feedback to everybody and we had to take away what we thought was relevant to our work. Here are some questions that i picked out as possibly being relevant and some answers explaining what i think about it...

Is there enough depth is your products?

This is a tricky one, i feel like i have done a lot of work in this short space of time but i don't really feel that there is a great deal of versatility in my products. I think in a way, it appears that i have taken an easy route, but this is not necessarily the case. I did review carefully what i could create that would be appropriate to my museum idea. In the end the formats i chose (promotional posters and flyers, postcards and a booklet/zine) are probably the most useful and realistic products that i could of created.

What is the audience?

There are two main audience groups that would be attracted to my event. The first would be the more 'arty' and cultural audience. This would range from late 20's to 40's. this is a general estimation but obviously not fully accurate. From this, i feel that my posters, flyers and zine are more appropriate for this audiecnce. They are simple, clean cut, professional and get the message across in a much more subtle, design led, professional way.

The other possible audience would be schools, teachers and children. but my thoughts would be that the exhibition would be paid so this would be less likley. I feel that the designs of my postcards would be more appropriate for this group of people but also could be used by the other audience.

Is the design style appropriate to the products?

I feel that the simple professional design is appropriate for an exhibition such as this one. I feel that the designs i have create for finals look realistic and look like they would fit in this scene well. I also feel its quite contemporary and adds a little bit of mystery to the event which i think is a good touch.

Is your design too easy?

My poster/flyer designs are arguably too simple and easy. I feel that although it doesn't necessarily look like it was 'hard' to make, the design is definitely considered. I have been through a massive development stage, varying my designs but in this case, simple was best in my opinion.

Colour Scheme appropriate?

Blue/Red. I chose these colours because they commonly occur in most of the research i did. The red indians wore red face paint, and hunted for red blood. The blue was mainly from the clothing they wore and the patterns and war bonnets.

I feel it works well throughout all of my designs.

Context? Where do the audience experience the products? Do they have enough time to read the information on the products?

The posters and flyers would be used for promotional work. I feel that the mystery of the posters work really well but maybe the information is a little too hard to understand. I have put the important information around the edges of my posters and maybe this is a little confusing for people to read.

The posters would be in galleries, art spaces, museums.

Postcards and Zine would be inside the exhibition.

Is the products disposable or something people can keep?

The postcards could be kept as a set. The posters and flyers would probably be disposable or maybe kept to sell as prints. They could be altered to be mass produced on different stock or be used on the nice stock as prints.


Scale/Format, appropriate?

A2 posters / A5 postcards - seems to be the perfect size for this. I wish my zine could have been a5 in size as appose to a6, but i messed up my printing. hopefully i will have time and get a chance  to make this change before the module hand-in.

How to people interact with your work?

Postcards would be carried around the exhibition and possibly bought as a set so that they can read it throughout as they go along. the same applies for the zine and the promotional material is solely used for promotion of the exhibition.