OUGD505 - Exhibition Poster - Concept & Feedback

Design Sheets

Hidden Concept

Using the word 'Hidden' as a main concept from my previous tasks of word association, I decided to try and come up with some concepts that derive from this.

The one that I instantly pushed the most was this idea of created a simple grid of dots that would span across the majority of the A2 poster. The grid would be laser cut to create perforated circular shapes that could then be physically altered by pushing the paper through in certain areas.

I really liked this concept as I thought it embellishes the 'Hidden' aspect as the type is originally hidden and you have to manually manipulate the paper in order to find it. I came up with a couple more concepts that was based around the same word and idea. but was approaching it in a completely different way.


Hidden Meaning


The reason I chose the word Hidden is very simple. I wanted to get the first an second years to stop hiding their work and instead showcase it, which basically sums up the whole idea this exhibition. I think it also relates to the fact that the exhibition is Hidden itself as you wouldn't really expect to find one in that area, its sort of a secret for us all to enjoy.



Design Boards

Concept 1

My First concept comes from the word Hide or Hidden and revolves around laser cutting single dots on chosen stock. The branding for the exhibition logo itself can be created through the use of dots as well as the different sub-themes each week. in this case, the theme is Day and Night.

The idea is that the dots will be laser cut out of plain paper but not so they fall out. There will be a slight gaps in the cirlces which mean that to create the design, you would have to push the dots through manually. 

Using this tecnique, It keeps the brand consistant whilst also keeping a failry blank canvas to create anything you wanted within the grid. This could be other words or images depending on the theme of the month. 

Concept 2 

The second concept uses the same working title of ‘Hidden’, but could be also be created under any different names or words of the same or similar meaning.

The idea is to apply paint, or flour to a human body to make a physical representation of what was previously discussed, which is getting first and second years to stop hiding heir work (and their selves) and start to showcase it. 

You can see influence has been drawn from the mudshake project by Nina Lineberg and also the recent adidas campaign for chelseas’ new kit; “It’s Blue, What Else Matters?”. This time the type is clean and contemporary.



Concept 3 

The final concept is running on the exact same title and idea, but approaching it in a completly different way. 

The will be two posters, the yellow one underneath and the black on in the top. The black will cover the information left on the yellow poster and when lifted will reveal the info.

This is very much a physical approach to the idea raised throughout the concept which is trying to get first and second years to stop hiding their work.




Feedback



- Really like the idea of using laser-cut. It fits really well with the concept and highlights it rather than just using it for the sake of looking pretty.

- Hidden, great concept, good for encouraging students. The laser cutting idea will work really well and the idea that the poster is interchangeable is clever!

- The fact that different designs can be placed within the same grid will be really effective.

- Love the first concept. Straight to the point and the word 'Hidden' has many different meanings, clever. It applies in many ways and addresses different situations.

- First on is great it allows for experimentation with the variety of possibilaties. Good way to promote further exhibitions later on in the year to stay consistent.

- Try attaching different colour stock behind the poster to show through the laser cut designs.