Responsive - Creative Partners - Phero Promotion

We needed to come up with some promotion around the product which could be used as part of an advertisement campaign across multiple channels. We wanted this promotion to very much follow the design aesthetic of the perfume, being completely different to anything thats currently on the market. That is why we chose to focus on the colours specifically. I was working mainly on the bus stop / billboard advertisements as well as a magazine promotion while Chris focussed on mocking up the website idea I had of including a 'unique scent generator'...


Magazine Promo

The magazine promo takes on the exact same format of the other advertisements and the packaging itself. You can see from the illustrations above how this might sit in a magaine. It stands out fairly dramatically against the inside pages of the articles.  Again, the bright colour grabs attention and intrigues the user as the syringe is attached via glue to this particular page. This can be taken out as shown in the illustrations. 

Billboard Advertisements

Keeping the larger scale advertisements so simple means that it might actually stand out in the midst of all the adverts that are crammed and trying to grab your attention. By taking a minimalist approach, this might reverse what is wanted, grabbing peoples attention as it's something different and definitely intriguing. We hop that this will help raise the profile, carry on to create an added air of mystery around the product, and most importantly, boost sales. 

Website

I mocked up the websites that Chris had designed onto some macbook screens to help give a better idea of how they could function on the L'artisan Perfumer website. The unique scent generator again heavily focuses on the colour palette in order to help raise the profile. The user can create unique colours and this will guide them to the nearest coloured scent, explain information regarding that colour and the perfume itself.