From originally discussing with the client, I went away to come up with some initial designs for the logo. When we spoke last, we was discussing the idea of using brackets around the type to act as the frame which is viewed when looking though a camera. This is something that seemed interesting to both of us.
At first, the client was fairly set on using a Serif Typeface for the logo, but I felt that in this particular case, a Sans Serif Typeface might work better. I Knocked up some rough logos and sent them over to see which ones she preferred. Heres just some of the ones she picked out. She liked the idea of focussing on the 'O' in her name as the focus for the logo. A perfect circle is important in photography for 100's of different reasons.
In the end, the client really liked the idea of using the type with more tracking, in full capitals and with the 'O' bold. I wanted to put emphasis on the 'O' somehow but thought this might be a little bit too obvious. The client really liked the idea. The circle represents the lens of the camera more than anything , but I suppose it has various different meanings.
Colour Swatches
These are some initial colour swatches I come up with to try and draw the best results, getting a nice balance of chosen colours working together;-
Chosen Colours : Coral or Light Pink
When reporting back to the client, a light pink, salmon, skin tone was the favoured range of colours but she was also interested in the more vibrant colour of the coral, which is much more orange. I will take these further to see how the logo might work with both...
Leave your comment