The Brief
This is a live brief that I am currently working on for client Eleanor Finch. Eleanor is a freelance photographer who is looking for a re-brand for her new business idea which was to create studio photography whilst also being mobile, moving to wherever the location may be across the UK. She is based in the North West but also regularly works in London and available all over the UK.
She travels to shoot on location and mainly works in the field of Fashion Photography, but is also quite versatile, working with a broad range of clients.
After speaking with the client I got a few ideas down that she wanted me to include. As far as the logo went, she allowed me to be pretty open to see what I thought would work for her, then she can decide from there. She wanted to use a pink and black colour scheme but stated that this mustn't be 'tacky' in any way. Subtle colours used sparingly and well considered. She was looking for a set of business cards using various photographs to make each batch unique and individual. She was also looking for Letterhead/Envelope, A new Portfolio and an Online Presence including a Website, Facebook and Twitter Page.
Target Audience is quite a broad range of clientele. Eleanor works with a lot of other Creatives who are looking for Mobile Photography services. She predominantly works in the realms of Fashion Photography so this needs to be considered. She also does a lot of Portraiture and Special Event Photography, so all of these need to be considered when thinking of the brand.
Mandatory Requirements
- Logo must contain 'Eleanor Finch, Mobile Photography'
- Colour Scheme must be Subtle Pink & Black
- Try to incorporate imagery within the business cards
Deliverables
- Business Card/s
- Letterhead/Envelope
- Leaflet
- Portfolio / CV
- Website
- Online Identity (Website, Twitter, Facebook, Etc)
Target Audience
- Fashion Photography
- Other Creatives
- Portraiture & Event
Tone Of Voice
- Serious, Informative, Creative,
Fashion Led, Girl Orientated (Pink & Black)
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