The idea is for our small tester bottles to be in 2ml syringes, which we have already bought. This will add shock value and air of mystery around this new 'medical' parfum. The concept is that the user would open the syringe and apply the liquid to a cotton wool ball then onto their wrists and neck to get the scent of the perfume. This would hopefully leave a lasting effect on the user and help get the idea of our new product across, in a cost effective and innovative way...
Here are some original concepts of how the syringe will be packaged. The syringe has a transparent front which shows the item and the back is white paper with all the important information. the design is heavily influenced by the design of the original syringe back, but has been altered to fit our pharmaceutical theme. Here are some original ideas of how the design would fit the packet...
This is the original packet design. The design on the back is clean, showing the chemical structure and name of the chemical is a whole range of different languages...
Experimenting by adding the logo to the front transparent section of the syringe. This would be more difficult to apply physically, but would make all the difference if we could achieve this...
Adding colour to relate to the different fragrences. The coloured liquid will be pre-prepared inside the syringe and the colour will correspond to that of the scent and on the back. The logo seems to work better smaller at the top, and out of the way of the product inside.
Final Designs
Using the chosen colour scheme for the four fragrances, I created the four final designs for the tester backs. The icons were created as my own interpretation of the chemical structures, using the circle shapes as oppose to the regular pentagons. This modernises the look a little bit, whilst still being relevant to the chemical background...
I also had to include a warning on the back that this must not be inserted of injected into the body. There is no needle attached and the end of the syringe would be made so no needle could be attached. The name of the scent remains on there in different languages as well as various reference codes to make the product seem more authentic...
Production
Some photographs of the production of the products. I printed these on a thin paper stock to match that of the original packaging. This makes it easier to peel open to take the product out of the packet...
Here is my design compared to the original medical packet. You can see how there is direct influence from this in order to help give the product the most authenticity.
Close-ups of the four designs.
Front & Back.
Leave your comment