For the icon, i wanted to keep it really simple. I used the icon that 'It's Nice That' uses throughout their whole online platforms such as their website, Facebook and Twitter in order to keep this consistant. This will not only make sure that the app fits in seamlessly with the business but also fit well within the Iphone (or Android) set of icons whilst also being instantly recognisable.
____Landing Page
This is the landing page for the application. I kept it clean cut using these laid out boxes as the buttons to the different elements of the app. I took certain colours from the 'It's Nice That' website, then mixed them with other colours that i felt were not only relevant to the company, but also created a nice balance across the screen together as well as working well together and representing the different areas of collective art and design.
____Things
Things is a section of the 'It's Nice That' website which I feel is particularly interesting to students and the contemporary art and design scene. This section offers a collection of 'things' each month that is on trend. This normally includes, magazines, zines, publications, prints, clothing and events and is updated regularly.
I wanted to keep the look consistant throughout the whole application so decided to use the same layout for every sub-page within the app, but each tittle would remain in the same place as the home page. The sections would be constantly updated and you can click through the posts which would take you onto some information you can read about the 'things' of the week as well as more photographs of the products. You can see more clearly in the mock-ups how this would work.
____Features
Features is again taken primarily from the website but condensed into app form. the sections will be updated on a regular business but keep the same shape with the larger sections being taken by the more popular articles. This will keep users updated on innovative art and design from around the world on a day-to-day basis.
____Bookshelf
The bookshelf section is where famous artists and creatives show and tell their personal bookshelves. This is informative to let the users know what books are out there to inspire and also is a bit of fun to look into a certain part of an artists life, through their bookshelf.
This, again, will take the same layout. When you hover (scroll) over the articles, the images will turn from black and white to colour in a 'rollover image' style.
____Student of the Week
Another relevant section that would be included is the 'Student of the Week' feature. This will be frequently updated anf feature work from inspiring students from across the world. This will encourage other students by seeing what other students are doing outside of their own studio.
____Opinion
Opinion is the section where the audience (primarily students) can have their say. There will be topics that are updated regularly that students can get involved with, opening more creative and intellectual debates across the world of art on a much younger basis.
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