I mocked up some Point Of Sale displays in order to help put the product in context. This is something I haven't really tried before, so was difficult to try and get professional looking mock-ups. The first attempt was quite bad, using an reference image, I drew out a cardboard display stand for the product to be distributed in supermarkets / shops.
The result of this wasn't too good so I decided to try another approach. I used this image to have the wings coming out from the shelf in the supermarkets. I tried a few different approached but felt that the top one would probably work the best. An image of the main focus, the bottle that would stick out into the aisle, and then the information at the top smaller, within the red and cream colour scheme.
Web Promo
I decided to move the advertisements that I created into web promotion. This would be pop-ups that you might get on popular websites, as well as banners for advertisment. I also though it would be important to create a 'campaign' to launch the product, and the best way to do this would probably be through the likes of Facebook and twitter, which is why I included this.
Facebook
This is the banned and profile image. Important that these look right and relate to the brand as this is the first thing that the customer will see on the page and off. I made it so that the profile image fit within the banner, with the red line travelling through both. This is a nice touch to help bring an element of design into a pre-designed interface template of a Facebook Page.
This screenshot shows the activity on the timeline of the Facebook group. This would be frequently updated with competitions, information about the product and images. It's a great way to keep in touch with a younger male audience. You can also see the advert at the right hand side of this, this will show up on target audience's Facebook Wall's so that it can be clicked through into the official page.
This screenshot shows one of the proposed competitions to win a Bacardi Original crate. This would be all part of promotion to the correct kind of audience.
Web Banners
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