From my original sketches and from talking with Chris through a more solid idea, I started to mac-up some of the ideas to see how they might work digitally. We thought of wither using the word 'mood' or 'pheromone' for the range of fragrences, then merged this with basic chemical structures in order to get some simple logo's. Some work better then others, So i will meet back up with Chris to see which he thinks is working best, as well as a range of other people, before progressing further with a more solid idea...
Initial Colour Experimentation
Logo Finalisation
After talking with Chris, we both decided that we like the name Phero+ the best. We researched further into the meaning and decided to go with the French translation of Pheromone which is phéromone. Reason for this being that L'artisian Parfumer is a French company based in Paris. From this, we decided to stick with Phero+ but add the translation to make Phéro+.
I used a sans serif typeface called Avenir LT Pro (Bold) as I felt that this had all the qualities of the sleek, swiss design influenced pharmaceutical look, whilst also being a little different to the standard helvetica and having a much more curvier, bolder appeal.
My reasoning for including a plus sign is so that even when the logo is seen alone without the packaging or product, it can still maintain it's clinical medical look and get the concept across of medicinal perfume. I added the plus sign (+) as a superscript symbol above the letters mainly because thee are usually associated with chemical formulas and seen within medical equations. This again enhances the whole concept.
The French (é) I didn't like and felt that the shape of the stroke above didn't match the clean aesthetic of the design. This is why I altered this myself using grids to make sure it was a precise as I could get it, with all the angles seamlessly fitting together.
This is the final logo, for now.
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