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Responsive - Hellfire Beer - Finalised Ideas

Idea One - Label 





After researching further into alchemy, I managed to find symbols for both 'hell' and 'fire'. This was useful because I could use them both as text and symbol to emphasise the name further.

If your not sure what alchemic symbol are...

Alchemical symbols, originally devised as part of alchemy, were used to denote some elements and some compounds until the 18th century. Note that while notation like this was mostly standardized, style and symbol varied between alchemists.

I used my original sketch of the hand and duplicate it over to look like open palms. I placed the sumbol on both hands which can also represent the creative networks, as we all use our hands primarily to 'be creative'.

I then added this to the label i was working on and it fit the colour scheme perfectly. Here are some variations of the idea...






I then went on to apply the label to the bottle to see how it might look in context...















Idea Two - Transparent 


I then decided to apply this to a transparent bottle as I feel that this could best display the design. i realise that this would more than likely be impossible to create within the live brief  but was still worth proposing just incase. I Introduced more elements of my original sketches into this idea to see how that idea unfolded. I'm not sure which one is most successful so will try and get as much feedback as I can before submitting...





















____Beer Mats







____Bottle Tops














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