Nice and simple. Using Helvetica and the weight to emphasise the word 'good'. Simple but clean and appropriate.
Here you can see how it might work in the full name. In this however, the 'feel good' seems to get a little lost and needs more emphasis.
This fits well. The hierarchy has been sorted between the two lines of text and the good remains the boldest word with most emphasis.
I tried this with a different sans serif, Futura, to see if it looked at any better. After a few alterations, helvetica remained the most appropriate choice.
Adding the underline to help the sub header sit within it looked okay, but the logo felt unbalanced and the design aesthetic of the original one was lost within this bulky unneasacaery line.
Experiments with Baskerville here for a serif equilivant. This wasn't as successful to help get the message for feeling good across. It made the drink look a bit dated and like a medicinal herbal remedy.
Here, I was trying the manipulate the 'drinks company' line of text in order to resemble a curve of a smile. If I can fit that into the logo without it looking tacky, then this would be more successful on different levels.
Taking a slightly different approach of trying the form the fruit out of the type in a circular motion. I really like the concept of this but am unsure to how clear the logo would be when placed in a busy environment. I do like the idea of the leaves though, so maybe I could incorporate this in somehow.
Finally, more experiments in creating a smiley face or 3Dimensional smile out of the text. Again, this is a clever concept but not sure how clear this would be on a bottle. Will have to mock some up to see how it fits...
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