My Feedback
Scored 1-5
(1 = poor, 5 = excellent)
One
Clarity of Concept : 5
Breadth of Ideas : 5
Appropriateness of Response : 4
Contextual Awareness : 4
Analysis / Understanding of Audience : 5
Level of Innovation & Originality : 5
Quality / Clarity of Presentation : 5
Areas For Improvement :
Consider Mason Jar, might be difficult to drink from, Try taking the clip off the top of it for more relevance.
Additional Comments :
Really good range of products and development with an overall strong final piece.
Try and emphasise the family company of Bacardi more, people like that.
Could there be a drinking game associated with it? to link it more to the audience.
Two
Clarity of Concept : 5
Breadth of Ideas : 3
Appropriateness of Response : 4
Contextual Awareness : 4
Analysis / Understanding of Audience : 4
Level of Innovation & Originality : 4
Quality / Clarity of Presentation : 5
Areas For Improvement :
consider the point of sale of the box? there will bars have the space to display it?
posh bars will have space but will local bars?
Additional Comments :
Really like the idea of the bottle and the jar. Represents working man and a large quantity of Rum. The illegal side of Cuba coming across to modern day.
Presentation is really good - presented products work really well with the photography.
Boards are clear and annotation is relevant. Explains products well.
General Questions raised in the crit
I decided to answer the questions to see if i could push my project further.
1. Has the potential product range been full exploited?
2. Has the context of delivery been delivered?
3. Has audience of gender been considered?
4. How much information is needed?
5. Clarity Presentation / Organisation?
For Final Crit
- A2 Scale Presentation Boards for final crit. Print it Black and White -
just need to check the scale, type not the colour.
- Have Colour Version Presentation Boards up on Mac.
- Have available on blogs everything you have done for this Responsive Module.
- Minimum 5 other live briefs (but do more!)
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