Responsive - Bacardi Brief - Further Designs

I pushed my designs further for the Bacardi Brief, I wanted to gain a clear understanding of how my idea would transform across a number of different channels as well as seeing how the advertising and promotional side of the campaign would work.

I decided to use images that have been passed down to me from my grandfathers days in the navy. I felt this would a good place to start on bringing the heritage of Bacardi into the brand and promotion.

I also wanted to gain a clearer visual identity for the display, the bottle, advertisements, beer mats, website and the whole branded package...

_____Advertisments

_____Serving Suggestions

I wanted the drink to be served in a quite a modern, luxurious way which would make a male stand out in a social situation. I also wanted the luxurious way to also reflect ways of Bacardi's heritage, so the old wooden crates and metal trays seem to fit well with this idea. 

Bacardi and Coke served in individual bottles brought to the table in crates of more than one ready for 'lads' to share. 

Metal serving tray with multiple glasses. A serving of Neat Bacardi Original on the Rocks, brought to the table in trays of three, again for 'lads' to share.