Above are just some example shots. I then cleaned up these photographs so that they would be presentable for an advertisment. I wanted the bottle and drink jar to be forward facing to give the best aesthetic effect...
I cleaned up the images and replaced the type with a digital version for best effects. These seem legit no to use for the posters and adverts....
I figured that the two main advertisements would be posters and billboards, which would be both vertical and horizontal dimesnsions. I wanted to try and use photography within the advertisement campaign in order to try and get across the heritage of Bacardi which in turn would appeal to a more male audience. I used a mixture of images of my granddad from when he was in the navy, which have been passed down to me and also some from bacardi's history which i have found through their own sources...
I also tried some advertisements introducing the box and straw that the bottle comes in. This is quite a good idea but I couldn't execute it as well as i thought...
____In Context
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