Using two posters that can work both together like shown in the sketch, or also as a stand alone peice. This gan help grab attention rather than a singular poster as its something thats a little different. The bright pink colour needs to be prominent again to grab attention and crate an identity behind the festival.
A similar concept showing this time a single colour print. Black onto pink stock. This will help reduce costs whilst still keeping the prominent pink colour and the double poster concept.
This idea can be translated by altering the positions of the posters. The poster could be joined by the logo, which makes the whole design pop a little bit more. It stops it from being a flat poster and brings it to life a little. The logo and colour is still prominent and instantly recognisable.
Again, keeping costs down, when keeping to an ever changing schedule this idea could be implemented. There is a black on pink stock poster printed in the background with a simple black and white print that is one size smaller that slots into the two markings in the front of the back poster.
The inner poster can be re-printed and changed frequently as the back one remains constant. The design flows from both always, keeping them forever married. This is again a little bit different to a normal poster which is also good. A clever concept.
Imagery can be applied to the simple 3 colour scheme in a collaged fashion. This can start to bring in familiar stills from british independent films along with quotes to help tap into the british public's attention and hearts; through classic film.
Collages could also be used whilst incorporating the logo. This can tie it in more clearly and could be achieved by hand crafting collages on a smaller scale, then blowing them up and re-printed to get the same effect on mass production level.
These sketches show how the logo and type could extent out of the posters like the idea previously discussed. This can also make the poster stand out and come to life, whilst still not costing much to produce. This can be achieved by simply printing on a larger piece of stock, then trimming down and cutting out.
Flyposting / Large Scale
A (very) rough sketch shows how the type and logo could interact between posters when they are stuck up together on a large scale (flyposting). This would be a cost effective way of getting a larger scale advertisement by just layering up standard sized posters in a flyposting style.
Another rough sketch shows hoe the patterned type could work at an extremely large scale for bigger promotion.
Stationary
There will be a large range of stationary that is used to brand the festival and also all the printed matter that is used to make it happen such as guides, schedules, maps, tickets, business cards, letterheads...
An example of how some of the stationary may look when laid out together. The pink colour will be prominent to the brand.
Tickets
This is how i'd like the tickets to take form. I want them to be connected together by the hole punched and perforated edges, much like the traditional tickets. There will be a pink stock with the white ink over the top used throughout each ticket as the background. The 'B' logo will be joined through each ticket as shown in the rough sketch.
Business Cards
Another example of the business card is to create different section of the type for each person in the busines' card. These will form the full logo and type when brought together. This adds personality to each card and also means they can conceptually work on their own and as a set effectively.
A more simple approach sees the logo centrally. letting the simple shapes and fluorescent colour do the talking.
Poster Tubes
The poster tube can use the same logo and placement of type as other pieces of stationary. These rough sketches show how the type can work across the cylindrical shape of the tube.
Another concept is to blow the logo up huge and apply this to the tube roughly, using the large section of the square to then apply the printed text that would need to be included on there.
Schedule Book & Cover
These sketches show the concept I had of making the book and cover interact with each other just like the poster could. The cover could wrap the book in a folding mechanism and also could be scrunched up. When unfolded, the design on the front of the book could match up with that on the inside of the cover.
ID Tags
Ideas for the ID tags which will fit with the theme of the brand and also be attached to a bright pink lanyard.
Award Ceremony
For the second part of the festival, there is an award ceremony, which I also intend to brand in the same identity. One of the aspects is the red carpet, or in this case, PINK carpet. The wall behind could be black on pink or pink on white patterned and the guests could hold a thick black square that has been laser cut from perpex. They could use this to frame themselves which would tie in the whole brand and logo with physical activities that are happening on the night.
Award
The award would be made in the same way and will be a large version of the logo. This will be a black square which will be laser cut from black perspex again. To get the 'B' to float in the middle of the square, it will be suspended by a metal pole which will be attached at the top and bottom of the square. The 'B' will also be able to spin around on the spot, adding an element of interaction with the award.
You can see from this rough sketch how the square will sit on the plaque that is underneath it. The pole will extend to the 3 dimensional cuboid that it will sit on. This is where a metal plaque will be glued onto with the name of the award title and winner.
This sketch shows from a different angle how the chrome metal tube will be inserted through the perspex letterform. Holes will be drilled through for this to work.
Popcorn
a quick idea of how the design can be applied across other products. In this case, Popcorn.
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