L'artisan Perfumer
What Is The Problem:
1. A New Range of 'Bottled Emotions' that is being brought out has no niche or unique identity.
2. L'artisan Parfumer as a brand is a bit dated. They looking for a product to give them a modern edge.
3. Their current range is very traditional and they want to break the rules of conventional packaging.
4. There are four different scents that need to work as a consistent set, but also stand out individually.
5. The audience want something new, innovative and exciting.
Statement:
We intend to Introduce and Intrigue a group of high-end consumers looking for a unique perfume experience. We will do this by breaking traditions of perfume packaging and usability by introducing a new and innovative concept and solution.
In order to achieve this, we will produce a range of 4 final fragrances and packaging. We will use extensive testing and development of ideas before making a decision. We will create an Identity and Brand for the new products along with advertisement and POS proposals.
This will be produced using embossing, digital print and possibly screen print, foiling or spot varnishing.
Collaboration Work Contract:
Why have we chosen to work with each other?
Different skill sets, Specialists in certain areas to utilise this, We are both hard working and easy to get a long with, We can develop a stronger concept by working together and taking advantage of the areas that we are individually familiar with.
What are your specific areas of creative interest in this brief?
Sam :
Branding, Layout & Editorial
Chris:
Packaging, Format, Advertisement & Promotion
What specific design skills do you have to offer in relation to your brief, and how do you intend to use them?
Sam :
Branding, Layout, Type and Grid. I will use these to create an Identity for the product and then apply this across a wider range.
Chris :
Illustration, Experimentation, Testing of Format, Mocking up Nets, Designing how the user will interact with the product.
What specific non-design skills do you have to offer in realtion to your chosen brief, and how do you intend to use them?
Sam :
Good Communication, Time Management Skills, Researching Methods, Making sure things are organised, print slots are booked, etc.
Chris:
Communication, Time Management, Research and Documentation, Organisation
What will you specific roles be in the collaboration to your brief?
Sam :
Researching into Branding & Identity, Researching into Chemicals and Colour Schemes relating to Moods. Working on Branding, Layout, Identity, Type & Grid.
Chris:
Researching existing Packaging Solutions, Testing New Packaging, Solutions & Designs, Advertising, Promotion.
What is you individual responsibilities in relation to your brief?
Sam :
Sticking to assigned Roles as discussed, communicating regularly, meeting up and organising, Branding Identity.
Chris :
Sticking to assigned Roles as discussed, regular communication, ordering assets, booking slots.
What will you joint responsibilities be?
Brainstorming / Idea Generation, Regular Communication, Buying Materials, Booking Print Slots Etc, Meeting up Regularly, Presentation.
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