____Back Label Contents
There are certain guidelines that I have to adhere to for the back of the bottle. I need to contain the nutritional information, calories, bottle contents (in millilitres), ingredients and a barcode. I stripped these icons down to the basics in one tone so that I could keep the colour scheme the same without jeopardising the design of the bottle in any way.
_____Front/Back Mock-Ups
_____Design One
This is the simple logo applied across the full range or drinks flavours. Here, you can see how the colours behind the same logo can make the drinks stand out. The logo brand and colour stays consistent but is changed depending on the flavour of the drink. The set works well but is still lacking commercial appeal to make it sell well across the UK.
_____Design Two
Snother idea that i had was to apply a similar concept with the logo, but create a paper band that would stretch from the front of the bottle over the lid and down the back. It would include perforated edges so when the lid is opened and the seal is broken the front and back label would still stay on. It' a similar concept as the first, letting the colour of the drink determine the stand out appeal of the product and keeping the brand consistent, changing only with the flavour.
Leave your comment