I pushed the fruit designs further. I liked the idea of the logo and content being contained within the fruit shape on the bottle, and how the fruit layout would stretch around the bottle and interact with the front and back accordingly, keeping a clean look that works all the way around. I also tested the idea of having a smaller fruit logo on the front which didn't work as successfully in my opinion.
The idea was to have a predominately white label with clear gaps in the shape of the fruit where the colour of the liquid inside was show through leaving the information in white standing out against the bright colours of the fruity drinks.
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