Lifes A Pitch - Branding & Identity

Now we had more of a soild brand in place and a clear concept of how we want our presence to look across a number of channels, we decided as an initial task, to create our own stationery. This is, of course, one of the most important tools to have. A business card is first impressions and can help lead to a job opportunity or not and a whole set will give our brand a clear identity.

I decided to look at how our business card might look and come up with some initial ideas with the guidance of my group. Sam was getting on with some letterheads and Seb was creating the envelopes.

Our plan was to emboss all of our stationery to give us that extra aesthetic edge to potential clients...


_____Business Cards

As for the reverse of the card, We wanted to keep this relatively simple. We all agreed that the idea of having a name underneath 'asssk' would be beneficial because it would add a much more personal touch to our business. Our main objective was to connect with our target audience of a really personal level. by having our names on there, it initially make the person feel like they are able to give us a cal or email and we'll happily speak with them. 

I'm pretty pleased with the simplicity of these but it still does feel to me as if theres something missing. I will consult with the group and see what they think. 

_____Letter Heads




_____Envelopes

Seb has been getting on with the envelope designs. We decided to use this repeat pattern that he created throughout our stationery so our colour scheme would be black and white and the salmon pink colour throughout. 

___E-Flyer Change

We decided to change the colours of our E-flyer and whole brand to this 'mint green'. We felt this made us stand out more, reflected who we are and kept us away from our competitors.